Intro at Milano Design Week: two locations, two projects,many virtuous relationships and partnerships.

INTERNI DESIGN RE-GENERATION

INTERNI Design Re-Generation was created with the intention of activating and multiplying connections and relations: a virtuous system between the protagonists of creativity, designers, companies, distribution networks that have the essential need to connect people and ideas from different places and cultures.

In particular, the themes of the 2022 edition of the exhibition have been: the new aesthetics of sustainability, nature in the city, artificial intelligence for innovative design and a new future through conscious design. Intro also collaborated in the event, for the third time.

THE SETTING UP OF INTROFOR OVRE.DESIGN WITH CERASARDA

Placed side by side, four structures define the installation that pays homage to man's relationship with the four elements of nature: earth, water, fire and air.

From the macro to the micro, the ovre.design studio's analysis of the theme of regeneration focuses on the relationship with natural elements, in the awareness that only an understanding of these can lead human beings to respect them. The studio has translated this analysis into four physical environments that house decorative artefacts made by skilled Italian artisans from Cerasarda and the Intro installation.

Each space in the installation focuses on one of nature's elements, whose luminous symbol is only revealed when the visitor sees it reflected in the mirror.The individual elements are represented by ceramic vases decorated and closed with shaped lids that refer to the zodiac signs of earth, water, fire and air.

DIALOGUES BETWEEN DESIGN THINKING AND HIGH CRAFTSMANSHIP

Doppia Firma is a project that enhances the union between design innovation and the tradition of the great European masters of art.The aim is to show a unique collection of works or small origi- nal collections, which are the result of the creative exchange between a designer/artist and a craftsman, or manufacture of excellence: works that arise from the mutual fertilisation between design culture and a know-how that is an authentic expression of the territory.

Thanks to the expertise of the partners, 22 extraordinary creative partnerships were promoted for the 2022 edition. These include Ugo La Pietra with Intro and VGO Associates with LA CASA PALCOSCENICO CABINET, exhibited in the magnificent halls of Palazzo Litta, a scenic Baroque casket in the heart of the city and prestigious seat of the Regional Secretariat of the Ministry of Culture.

THE CASA PALCOSCENICO CABINET

The domestic environment opened up to new rituals while providing a faithful recollection of the way we were. spaces and objects were made to arouse memory, put there for ornament or to use occasionally to evoke old rituals. The home became a stage where we each put on domestic performances, playing the parts, from time to time, of actor, director, set designer and, occasionally, spectator.

UGO LA PIETRA

An architect by training, he is an artist, filmmaker, editor, musician, cartoonist and teacher. He has been defining himself as a researcher in communication systems and in visual arts since 1960, moving simultaneously in the worlds of art and design.

La CASA PALCOSCENICO CABINET is a creation of